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	Made to Stick: Why Some Ideas Survive and Others Die
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus ... Buy for $16.47

	Groundswell: Winning in a World Transformed by Social Technologies
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own ... Buy for $19.77

	Little Red Book of Selling: 12.5 Principles of Sales Greatness
Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the ... Buy for $13.57

	The Wisdom of Crowds
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how ... Buy for $10.17

	Yes!: 50 Scientifically Proven Ways to Be Persuasive
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can ... Buy for $16.50

	The Long Tail: Why the Future of Business is Selling Less of More
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass ... Buy for $16.47

	Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs
In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs ... Buy for $15.60

	The Tipping Point: How Little Things Can Make a Big Difference
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious ... Buy for $10.17

	Blink: The Power of Thinking Without Thinking
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point , campaigns for snap judgments and mind reading ... Buy for $10.87

	Influence: The Psychology of Persuasion (Collins Business Essentials)
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your ... Buy for $12.21

	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be ... Buy for $16.47

	Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have ... Buy for $19.77

	Web Analytics: An Hour a Day
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking ... Buy for $19.79

	The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur
An updated and revised new edition of a Mary Kay Ash New York Times bestseller Originally published in 1984, this legendary guide to the leadership wisdom of Mary Kay Ash has been revised, ... Buy for $14.93

	SPIN Selling
The international bestseller that revolutionized high-end selling! Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone ... Buy for $19.77

	The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: “I race motorcycles in ... Buy for $11.97

	The Sales Bible: The Ultimate Sales Resource, New Edition
Since its initial publication in 1994, Morrow's hardcover edition of Jeffrey Gitomer's THE SALES BIBLE has sold over 117,000 copies, and another 100,000 in paperback (published by Wiley).But in the 13 ... Buy for $19.77

	Raving Fans: A Revolutionary Approach To Customer Service
"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a ... Buy for $14.93

	Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, ... Buy for $19.79

	Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on ... Buy for $10.17

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